Amatller

Casa Amatller is special place for chocolate, architecture and history, in Barcelona. Once the residence of chocolatier’s family, the house – designed by a famous architect of those times – is, today, a chocolate shop with cafe, as well as museum dedicated to the historical Catalan brand of chocolate.


At a very young age, Antoni Amatller, chocolatier and grandson of the founder of Chocolate Amatller, crossed half of Europe, to discover new industrial technologies. In 1878, when he was just 28, he built a modern factory, near Barcelona: a factory with a revolutionary system of production that allowed the company to make chocolate quickly and on a large scale, without losing any of its quality.

From time to time, he traveled to Cuba to personally supervise the cocoa crops that he imported to make his chocolate.

Hoto Chocolate
Hot Chocolate is one of the specialties of Barcelona and one of the most in demand, from the menu of the cafe. It is served with slightly toasted fresh bread.

 the House


The amazing building of Casa Amatller, designed by architect Puig i Cadafalch, a contemporary of Gaudí, combines the neo-Gothic style with a ridged façade inspired by houses in the Netherlands, and is part of the block known as the mansana de la discòrdia of Barcelona.

Casa Batlló, designed by Gaudí, and Casa Amatller, designed by Josep Puig i Cadafalch
Casa Amatller, together with the adjacent Casa Batlló, designed by Gaudí, and the Casa Lleó Morera, by Domènech i Montaner, is part of the “mansana de la discòrdia” or block of discord of Barcelona, so-named because it features buildings in sharply contrasting styles. Curiously, none of these houses was newly built; all three of them are refurbishments of already existing buildings, the Casa Amatller being the first. The original building was constructed by Antoni Robert in 1875, and in 1898 the Amatller family commissioned the Catalan architect and politician Josep Puig i Cadafalch (1867-1956) to refurbish the building. The current building dates from his “rose” or modernista period, which includes buildings such as the Casa Macaya and the Casa de les Punxes, the House of Spikes.

The architect worked with some of the finest artists and craftsmen in Barcelona of the modernista times, headed by the sculptors Eusebi Arnau and Alfons Jujol.


the Interior

Today, the building’s vestibule, where there are two staircases, as was the custom at the time – one to the main floor and the other to the homes of the other residents, can be visited, as well as the Amatller store and Information Office on Modernism.

The Stained Glass Ceiling Above the Main Staircase


the Chocolate:

Two of the Special Tastes

Of the many wonders one can find inside the Amatller shop, here are two of our favorite ones.

The Pattern of Chocolate Amatller, foto credit Amatller


Origins Bars: Single Origin Cacao

The Origins Bars is a range produced using cacao from a single origin, Ecuador or Ghana, with the two cases providing percentages of 75% or 85%. Apart from these four bars there is also one made with milk chocolate – which always has the lowest cacao content – originating only in Ghana and with a touch of the renowned Bourbon vanilla.

These bars are graphically expressed in a black top half which highlights the information, strongly contrasting with the with the organic Art Nouveau strokes of two posters by Alphonse Mucha, produced for Chocolates Amatller in the late 19th century.

Origens: Lateral Branding, foto credit Amatller
Lateral Branding

Flor de Cava: Truffles with Marc de Cava

A truffle interior made with Marc de Cava, covered in 50% chocolate: this is a combination that is fresh and light, still with distinct character. These truffles bring together the volatile freshness and woody taste of Marc de Cava with the toasted notes and creaminess of cocoa. (Marc de Cava is the result of the distillation and further aging of certain elements of the grape, used to make cava.)


6825_9

xo02


 

Chocolate Packaging Design

Amatller created advertising posters for many decades, employing artists like Alphonse Mucha, Rafael de Penagos and Josep Triadó to illustrate them.

In contrast to today, advertisers in the 19th century has only a small range of options to reach out to the general public. Posters and the written press were the main methods that brands used to get their messages across. As well as advertising the chocolate, the resulting images also helped to popularize art, to reflect the society of the time and even to influence popular thinking.

Chocolate Bars Packaging Design
The packaging of the chocolate bars bears the design of historical promotional posters, among which the ones signed by Alphonse Mucha, 1899 (left) and 1900 (middle) and Rafael de Penagos, 1914 (right).

Author: Ioana

| traveling | architecture | local taste | graphics | surf | southern sun |

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s